Using battery power for small displays is brilliant - installation is quick and hassle-free and it opens up new areas of the store for powerful digital promotions. However, using batteries with displays designed and configured only for use with Mains power can bring disappointing results, with limited battery life and sluggish performance.
To achieve startlingly effective performance from your battery-powered promotions, AD Series has developed Clever Play. Exclusive to AD Series, Clever Play combines the latest in power management techniques with the use of interactive features to drive displays that deliver effective content where and when you need it.
CONSERVING POWER
The aim for most battery-driven promotions is to balance effectiveness with battery life. This is where Clever Play becomes highly effective. We use the latest in intelligent power management techniques to maximise availability whilst conserving power.
POWER MIXING
Many deployments of displays are a mix of mains and battery power. Clever Play auto-detects battery or mains usage delivering seamless performance across all your power environments. Installers and store staff don't have to change settings or manually switch the display from one mode to another. Very clever!
POWER UP
Clever Play enables displays to boot up instantly every time they are activated, delivering your message immediately and effectively. Many displays on the market take several seconds to power on leaving customers seeing the `power up' screen and most likely moving on to a more compelling promotion.
EXTRA CLEVER
Without Clever Play, high footfall and busy areas will cause multiple activations of motion sensor or button playing your content continually but with minimal benefit and exhausting your batteries quickly. Clever Play has a customisable playback profile which is configured to limit and regulate the number of times content playback will occur within certain time parameters. Your customers get the message you want to deliver whilst Clever Play controls content playback and battery usage
USING INTERACTIVITY
Playing content when your customers are not present to view it is a waste of battery power. Clever Play uses interactive features such as PIR motion sensor, buttons and touchscreen to control the delivery of content. AD Series displays use an ultra-low power `sleep' when no customer is close and a motion sensor to trigger playback when motion is detected. Buttons and touchscreens can be used to regulate and control further content delivery
The examples below will help you work out the best battery type for your promotion. Alternatively, just tell us your
requirements and we will recommend the best options for you.
HOW MANY TIMES WILL MY VIDEO PLAY?
The tables below show how many times a 20 second video and a 25 second video will play using AD Series displays
and a selection of standard battery pack sizes. Shorter videos mean longer lasting batteries!
| Number of plays of 20sec video | 4D | 8D | 12D | 24D |
| 3.5" Mini Display | 5400 | 8775 | 17550 | 35100 |
| 7" Shelf-edge Display | - | 7020 | 10800 | 21600 |
| 10" Shelf-edge Display | - | 3132 | 5090 | 10179 |
| Number of plays of 25sec video | 4D | 8D | 12D | 24D |
| 3.5" Mini Display | 4320 | 7020 | 14040 | 28080 |
| 7" Shelf-edge Display | - | 5616 | 8640 | 17280 |
| 10" Shelf-edge Display | - | 2506 | 4072 | 8143 |
Each display will also use the equivalent of 10 x 20 second video play per day to power sleep mode
WHAT BATTERIES DO I NEED FOR THIS CAMPAIGN?
CALCULATING FOR A FIXED CAMPAIGN LENGTH
If you know how long you want your batteries to last calculate your requirements as in
the following example:
| Display: |
7" with motion sensor |
| Campaign: |
6 weeks = 42 days |
| Video length: |
20 seconds |
| Average activations per day: |
100 |
| Play time per day |
= 20 x 100 = 2000 seconds |
| Add 200 seconds per day to power the display |
= 2200 seconds per day |
| Total play time required |
= 42 x 2200 = 100800sec = 28 hours |
As a 7" display is being used, then the batteries required to power the campaign are 8D which give 39 hours of play.
HOW LONG WILL THIS BATTERY PACK LAST WITH THIS DISPLAY?
CALCULATING FOR A GIVEN BATTERY PACK SIZE
You may need a particular battery pack due to constraints of size or budget. To work out how long the batteries will last,
calculate as in the following example:
| Display: |
10" with motion sensor |
| Battery pack required: |
12D |
| Battery pack life: |
128.3 hours |
| Video length: |
25 seconds |
| Average activations per day: |
50 |
| Play time per day |
= 25 x 50 = 1250 seconds |
| Add 200 seconds per day to power the display |
= 1450 seconds per day
= 0.403 hours per day |
| Divide battery life by hours per day |
= 28.3/0.403 = 70.22 days |
| Battery life in hours | 4D Battery Pack | 8D Battery Pack | 12D Battery Pack | 24D Battery Pack |
| 3.5" Mini Display | 30.0 | 48.7 | 97.5 | 195.0 |
| 7" Shelf-edge Display | - | 39.0 | 60.0 | 120.0 |
| 10" Shelf-edge Display | - | 17.4 | 28.3 | 56.6 |
Using battery power for shelf-edge and POS displays is a recent development in the market. It's highly attractive to retailers and brand builders as it achieves two key objectives:
- Promotions can be located exactly where they will be most effective without worrying about mains power
- Campaigns can be deployed quickly and neatly with no costly installations or trailing cables
There are now thousands of AD Series battery powered displays deployed in many different environments and we have have real experience of how to get the very best out of using both battery and mains powered displays.
WHICH DISPLAYS CAN BE BATTERY POWERED?
AD Series Minis (3.5" & 4.3") and Shelf-edge ranges (7" & 10") are most commonly used with batteries. Other sizes can be supported under our custom options. Movement sensor, button and touchscreen features are all supported by battery power
IS DISPLAY FUNCTIONALITY THE SAME AS ON MAINS POWER?
Functionality is not affected by power type, but adjustments need to be made to conserve power when using batteries, usually through use of movement sensor or push buttons. Video length should also be kept short. Continual play of video is generally not recommended unless frequent battery changes are feasible.
HOW MANY BATTERIES?
AD Series Minis use batteries in modules of 4 cells, Shelf-edge displays in modules of 6. Our price lists include the most common configurations. The number required will depend on how long they need to last, any size or weight limitations and budget.
WHAT TYPE OF BATTERIES?
We generally use alkaline batteries for our displays as these give the best performance to size ratio. Rechargeable batteries have a different cost and logistical profile and can be used when appropriate.
HOW ARE THE BATTERIES HOUSED?
Batteries are housed in a separate pack allowing them to be positioned unobtrusively and keeping the visual area clear for the display and products.
HOW LONG WILL THE BATTERIES LAST?
Your priority may be to ensure batteries last as long as possible, in which case you will want to keep your video content brief and use a maximum power battery. However, you may have merchandisers who can regularly change batteries or you may want to keep the shelf-edge footprint as small as possible - if so, a smaller battery pack is likely to suit you best. Alternatively you may have a fixed duration campaign and need to power displays for just this period. The Calculations & Examples tab shows how to identify the best fit for your promotion but we will help work all this out for you and recommend the best configuration for your needs .
