1: COMMAND ATTENTION!

• 76% of buying decisions are made in-store¹ - Get your product or promotion or brand noticed by your customers. Signal shoppers from a distance and make them stop and look!
• Inform your customer. Video content delivers much more information and quickly than reading text
• Increase dwell time. Target your customer with engaging content, tell them what they need to know and time spent at your product will rise significantly

Learn more about Getting Noticed
¹ Popai Shopper Engagement Survey 2012

2: PRODUCT VISUALISATION

• Bring your product powerfully to life for your customers. More than 75% of shoppers find digital advertising helpful¹ and studies show up to 47% unprompted advertising recall¹
• Demonstrate your product in action, show your customers how and why they would use it, spell out your USPs
• Target different shopper types - the impulse buyer, the informed purchaser, the emotional shopper

Learn more about Product Visualisation
¹ Arbitron 2011

3: DIFFERENTIATE YOUR BRAND

• Make your product stand out in crowded retail space
• 8 out of 10 consumers agree displays are a good way for brands to talk to people¹ and 78% believe they can make a brand or product seem attractive²
• Reach out to your target audience and create stand-out at the point of purchase
• Go to the next level - create a deeper level of understanding about your product

Learn more about Differentiating your Brand
¹ Third party UK trial 2012
² Marketing Week 2010

4: TIE EXPENDITURE TO REVENUE GENERATION

• Digital displays deliver up to 50% increase on sales at point of purchase¹ and up to 30% of shoppers make unplanned purchases due to advertising on digital displays²
• Perfect medium for a clear, compelling product story with a powerful close - buy now, take to the till
• Re-useable marketing resources with none of the recurring or logistical overheads of print

¹ Various studies
² Arbitron 2011

5: ENHANCE YOUR CUSTOMER EXPERIENCE

• Interact with your customer and put them in charge
• 90% of consumers agree interactivity is effective at capturing customer attention¹
• Provide more information to your customer where and when they need it
• Use technology your customers are familiar with and trust - QR codes, touchscreens, movement sensors. Touchscreens most popular with 78% of consumers¹

Learn more about Enhancing Customer Experience
¹ Third party UK trial 2012

6: INCREASE YOUR BRAND EQUITY

• Moving images command up to 70% more recall for your product and your brand over static images
• Informative content gives shop staff a valuable sales aid - making it easy for them to understand and to sell your brand
• Digital displays improve the store environment and add value to customers - so gaining support from store owners and managers
• Tie innovative and value-added POS with your brand and its values

Learn more about Increasing Brand Equity